Ecommerce Specialists. Shopify Agency, Experts and Partners.



The BLFD project came about from an existing relationship with the business responsible for many other brands that we also work with. BLFD is seen as the womens range to one of our first clients – Bellfield Clothing.

BLFD are an ambitious brand, led by Rohan and the team at Stylewise. They recognised early on that a website needs investment in order to generate a return. With this in mind, they quickly signed up to the Growth Club.

We have worked with the Stylewise for close to 3 years now and the BLFD brand for around 4 to 4 months. BLFD was previously using a theme purchased from the Theme store and have since decided to go for a full rebuild.

We decided to take this opportunity to build their new theme to work with Shopify Storefront 2.0.

To get started we created an Inspiration board in Figma. This gave Block Digital and the Stylewise team a space to upload their ideas for feedback. This ended up being a critical part of the project as it meant we could include or eliminate website functionality and design based on the results of our weekly review meetings.

This gave us a great platform to build out wireframes, concepts and finals designs.

The Shopify theme launched October 2021 to great success.

We look forward to continuing our working relationship with BLFD and the Stylewise team. 

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