Shopify; one of the leading online shop builders currently powering 500,000 businesses. So, what’s so great about it, and why should you choose Shopify for your business?
It Is Easy To Use
This has to be the first reason why you should choose Shopify because, as a business owner, you already have a lot on your plate and just because technology has developed quicker than you could have imagined doesn’t mean that you should have all the knowledge to keep up. What Shopify does is to make things easy for you, it means that you don’t have to have a background in web development or a team of developers at your disposal because Shopify provides you with over 100 professional, desktop and mobile-ready storefront templates or themes to choose from. These themes enable you to build a site that looks great, which will help your business to make a great first impression, build trust and credibility with visitors to your store and provide an excellent user experience. As well as the free themes Shopify offers, there is also a selection of themes that you can pay for. These premium themes often also have different customization options, and it’s still so easy to choose the theme you like, populate the sections with your own content and products, and launch your shop!
It Features A Large and Diverse App Store
The Shopify ecosystem has an app store, just like iOS and Google Play. The store has over 1,400 free and paid apps designed to improve the functionality of your site. Some of the tools available cover bookkeeping, reporting; or give more of a focus to customer service, with a live chat function, a loyalty rewards program, or an automated welcome email. Perhaps you want help with shipping, social media, customer service, stock alerts, and the ability to see how visitors interact with your site using heat-mapping, to identify ways to improve the user experience. There are also multiple apps that can help you to make more conversions. Take a look at Sales Pop app, for example, which displays live notifications of purchases being made by other customers. It also boosts your store’s credibility and motivates purchasing. All these smart little additions to the functionality of your online store and ultimately save you time and make you more money.
This app store is one of Shopify’s biggest strengths as not only do you have a platform on which you can build an online store and manage payments, but you also have access to a multitude of different tools to help make your business more successful. You can pick and choose the ones that are appropriate and useful to your own business, plus because the apps are all designed for and integrated into Shopify, they’re straightforward to install and get up and running, without having to worry about compatibility issues.
It Has Fantastic Marketing and SEO Benefits
Shopify has excellent SEO functionality available which gives you the ability to edit meta tags, add necessary tags, and place collections, products and descriptions in an SEO friendly way in the browser. In general, Shopify gives you an excellent way to optimize your site’s content. Shopify has also made it very easy to sell across different channels and platforms, in particular via Facebook, using the Shopify Facebook App. In addition, they also offer capabilities to sell on other platforms, like Twitter, Houze, Wanelo, and Pinterest. All of this is essential to help online stores increase their potential audience and grow sales numbers.
It Makes Payments Easy
Shopify also offers a great point-of-sale option, so you only need an iOS or Android device, and you can process transactions face-to-face with the Shopify Tap, Chip, and Swipe card reader. So basically, you turn your phone or tablet into a cash register, which is perfect if you have a mobile store, you work on the market, or you want to take your store to an event. It’s also synced with your inventory, orders, and customer data and automatically updated with every POS transaction. Shopify is compatible with over 100 gateways, such as PayPal, Stripe, and PayMill, so no matter who your customer is, they’ll have no issues with payment as Shopify makes it so easy.
It Has Mobile Compatibility
More and more people are shopping on their mobile devices, and this trend is only going to increase. You need to make sure that your e-commerce store looks just as good and performs just as well on a smartphone as it does on a PC. According to the Shopify blog, 64% of mobile users expect pages to load in less than four seconds, and 79% of customers who reported dissatisfaction with website performance are less likely to buy from that same site again. So you really need to make sure that you have a decent website. Shopify is mobile responsive, so the look and feel of your store isn’t compromised when your customers are viewing it on different sized screens. It also works for you too as you can manage your store from your phone as well.
There’s Excellent Professional Support
Another very attractive benefit of Shopify that sets it apart from its competitors is its dedicated support team. You are able to get in touch with the company 24/7 by email, phone, or live chat, and they offer seriously impressive service too.
…And Friendly Pricing
While these benefits are probably reason enough and worth paying a lot for, the final reason you should choose Shopify is that it’s a really good deal. There are no upfront development costs, and you can spread out your costs monthly to make things easier. There are different fees depending on what you want, but generally, Shopify is structured so that you don’t ever have a huge one-time investment and can spend your money on inventory. It’s a great setup, and there are no contracts either.
Published March 10, 2020
This post was written by Ben Hall